General Manager

About Us

At Reflections Holiday’s, our purpose is to share nature’s playground with our guests in a way that gives back to our communities and nurtures the environment.

We proudly care for 41 unique destinations, all located on iconic NSW Crown Land. Our focus is on creating memorable experiences, not just for our guests, but also our team. As NSW largest holiday park operator, our unique, nature-inspired offerings really set us apart from the rest.

We are proud to be the first holiday park group to be certified as a social enterprise, so you can be assured that we do business for good. Our profits are aligned to our purpose in four key ways – Social, Culture, Environment, and Economic.

Why is this Different?

A game changing new product launching in early 2025 which will redefine unpretentious luxury by offering elevated nature glamping and experiences creating a perfect fusion of adventure, culture and comfort. From stargazing tents to glamping escapes, with a focus on bare-foot luxe, health and wellbeing with nature-based attractions, Indigenous and food & beverage experience. 

Backed by a significant existing core product, this role is a dynamic and exciting proposition for a leader who is ready to make their mark by turning this much-loved property into a top NSW tourism destination.

About the Role

We’re looking for a General Manager to bring leadership, enthusiasm, and a people-first approach to our dynamic team. This role isn’t just about managing a park; it’s about building a welcoming destination that creates an exceptional experience for both guests and community alike.

As our General Manager, you’ll be responsible for overseeing the park’s day-to-day operations while cultivating meaningful relationships with a wide range of stakeholders – from local community organisations and tourism boards to suppliers, operators and loyal guests. Your focus will be on creating an outstanding experience, driving sustainable growth, and ensuring the park is a thriving hub for our guests.

About the Role

Key Responsibilities include:

• Lead the Product Launch: Drive the implementation and rollout of new park features, accommodations, and experiences, setting high standards and innovative approaches.
  

• Deliver Exceptional Guest Experiences: Build and maintain a welcoming environment, ensuring guest satisfaction is at the heart of everything we do.

• Team Leadership and Development: Inspire, support, and manage a dedicated team, promoting a culture of growth, teamwork, and outstanding service.

• Operations Management: Oversee daily park operations, maintain high standards, and ensure the park’s facilities meet our guests’ expectations.
  

• Financial and Strategic Planning: Manage budgets, set goals, and work with senior leadership to shape and achieve the park’s growth targets.

About You

• Experience in hospitality or leisure management, ideally in remote properties, hotels, resorts or holiday parks.
• Be able to display a track record of successful P&L management and achieving budgets set.
• A track record in launching new products or services
• Strong leadership skills, with the ability to motivate and empower a team
• Excellent communication and problem-solving abilities
• Passionate about delivering exceptional guest experiences

The successful candidate will:

• Be willing to reside in provided accommodation on-site;
• Participate in on-call, after hours duties at least eight nights per fortnight;
• Have a valid, unrestricted drivers licence;
• Be expected to undertake a background check;
• Have experience in facility management (hospitality/tourism desirable) and people management, including workforce planning;
• Have strong capability in stakeholder engagement, networking, and developing trusted relationships; and
• Have experience in change management for the operationalisation of a new brand product.

THE PERKS

In addition to a competitive salary we are offering an annual Incentive Program of up to 20% of base salary, on-site accommodation (to the value of $18,000 per annum), and a company vehicle.

Upon completion of relevant onboarding and training, you will have access to some amazing extra perks including:

• Two free nights’ accommodation;
• An additional week of annual leave;
• A generous discount on personal travel to our parks;
• A friends and family discount;
• Above entitlement leave;
• Parental leave gap payment;
• Salary sacrifice and novated lease options;
• Excellent wellbeing initiatives including Employee Assistance Program, annual flu vaccinations and Personal Plus Leave (which includes Birthday Leave);
• Activities and events that foster a sense of connection and belonging such as annual off-site conference and weekly One Team meetings; and
• A comprehensive education and development program.

What Next?

Keen to further explore the opportunity to become a Reflections Holidays team member? We would love to get to know you!

Select ‘Apply Now’ to share your resume and a one-page cover letter describing how you meet our needs and we will be in touch.